Job Title

Senior CRM Executive

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Job Description

We are seeking to recruit a Senior CRM Executive, for a leading online gambling operator based in Malta. If you are looking for a new challenge, we at Ceek would love to hear from you!

What is expected of you?

  • Take ownership of the retention strategy, define CRM action plans and ensure short, medium and long-term projects are in plan and aligned with the company’s objectives and key results
  • Come up with creative ideas for promotions and be fully responsible to plan and coordinate the monthly campaign calendar with all the relevant stakeholders
  • Implement and continuously optimise all automated and transactional CRM journeys, making sure the player experience is smooth and consistent across all channels
  • Ensure all player lists are properly filtered and segmented
  • Be the main driver towards AB Testing improvements, analyse stats, and share results with the rest of the team
  • Liaise with all relevant stakeholders, including the content, design, dev team etc. and understand the work involved by all the different members in order to get a campaign out
  • Ensure all content and imagery used in communications, meet advertising regulatory and legislative standards
  • Ensure all CRM campaigns are properly tracked, analyse results and suggest ideas for continued optimisation
  • Help with coming up with ways on how to improve and further optimize processes and internal tools

What are you expected to bring?

  • Have 2 or more years of experience in the iGaming industry
  • A strong understanding of Salesforce Marketing Cloud is a must
  • Have the ability to take marketing decisions based on data analysis and evaluation
  • Excellent planning and organization skills combined with a great eye for detail
  • Be able to work with multiple tools simultaneously and work under pressure and prioritise different tasks
  • Be able to work well in a team and build working relationships

What’s in it for you?

  • A competitive remuneration package
  • A dynamic, modern and fun working environment
  • An excellent opportunity to move forward in your career

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